Focus Care
Brand Strategy, Messaging
We helped the founder of Focus Care create a clear, compelling brand that resonated with a diverse range of audiences.
We work with a wide range of direct clients and agency partners.
Our flexible, collaborative approach means start-ups and not-for-profits can access big-agency thinking, without the hefty price tag, while partner agencies can plug-in a safe pair of hands to support their blue-chip accounts, and still have room for mark-up.
Brand Strategy, Messaging
We helped the founder of Focus Care create a clear, compelling brand that resonated with a diverse range of audiences.
Copywriting, messaging
Virtual Ideas are one of Sydney’s leading 3D visualisation experts. We’ve worked with them on a number of city-shaping projects, but it’s this more intimate video script for Waterbrook that’s among our favourites.
Brand Strategy
Together with Awe Studios, we worked with the management team and backers of what was formerly known as “LendGuard’ to create TaleFin – a contemporary brand that gives people more control over their credit record.
Brand voice
Working with global branding agency Landor, we created a joyful new verbal identity platform for Petbarn, fusing insight, character and care.
Brand Voice
Working closely with Frost*collective, we helped the Australian National Maritime Museum shape their tone of voice to unlock the spirit of adventure at the heart of their new brand.
Brand strategy
In the 1980s, Owen Potter, foundation professor of chemical engineering at Monash, developed and patented an innovative manufacturing process that boosted efficiency and led to more sustainable industrial outcomes. It’s taken the world a long time to catch up to his vision, and now his family is bringing his legacy to life.
The team helped us with our go-to-market brand strategy, architecture and implementation. Organised and professional in their approach, they made some very complex ideas accessible. An absolute pleasure to work with, I couldn’t recommend them more highly for your startup stables in need of branding.
Brand Strategy
The ALNF is a national charity dedicated to raising language, literacy and numeracy standards in Australia. With a particular focus on Indigenous, refugee and marginalised Australians, the concept of literacy goes beyond the classic reading, writing and arithmetic, to encompass cultural literacy, community expression and connection to Country.
We were tasked with telling the ‘literacy is freedom’ story in a simple, clear and inclusive way, resonating with communities, stakeholders and donors.
Brand Strategy
Backed by Square Peg, AgriDigital is Australia’s fastest growing agricultural supply chain innovator. A unique blend of Fintech and Agtech, with an expanding US footprint, they wanted to sharpen their narrative, simplify their product portfolio, streamline their messaging and create a more engaging brand.
Brand voice development
Working with Frost*collective, we created the brand voice for leading Australian engineering contractor – John Holland.
Brand Strategy, Messaging, Copywriting
Making environmental data intuitive
Working as part of the For Good team, we crafted the brand strategy and core narrative for Eagle.io, a tech businesses specialising in time series data.