Case Study - Making environmental data intuitive
Working as part of the For Good team, we crafted the brand strategy and core narrative for Eagle.io, a tech businesses specialising in time series data.
- Client
- Eagle IO
- Year
- Service
- Brand Strategy, Messaging, Copywriting
Eagle.io is an environmental intelligence and analytics platform that enables scientists, engineers and consultants harness the power of time series data to enable better informed decision-making. Working with For Good, we helped the team evolve the brand from being dry and tech-heavy, to inspiring and engaging, embedding a powerful human message at its heart.
The potential applications of the Eagle.io product are staggering. From helping farmers manage seasons to find the optimal harvest window, monitoring climate change and keeping communities safe, to helping city-makers plan for tomorrow, Eagle.io helps people work with the elements, not against them.
The most human expression of this, and our brand idea, speaks to the intuitive nature of the product – to make working with ever-changing environments second nature.
Second nature captures not only the notion of intuition and ease, but also nods to the advances in technology that change our understanding of how environments work.
