Our Process - How we work
Flexible. Curious. Intuitive. Our approach to a project revolves around the needs of the partners and stakeholders.
Whether we're working one-on-one with founders, or supporting established teams on part of the journey, a typical project usually looks something like this.
Explore
Every project kicks off with immersion, as we get up-to-speed on what makes you tick, where you stand, what’s holding you back, and what you’re hoping to achieve in the future.
From informal chats to interactive group workshops, the insights we unlock together will help guide the brand blueprint – the shorthand for your brand that will shape the things to come.
Let's explore
- What you do - value propositions, hero messages
- Why you do it - vision, mission and purpose
- Why it matters - the difference you make
- Who you are - your values and point of view
- How you are - behaviours, personality and brand voice
- Your point of difference - competitor benchmarking and USPs
- How it all fits together - brand architecture and nomenclature
Create
With a clear sense of direction and freshly-minted brand blueprint in hand, it’s time to bring it all to life and start spreading the word.
With a background in copywriting, we specialise in the language side of things, but we have some great design partners we can call on if you need help with the visual identity.
Together let's craft
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Naming Choosing a name seems like one of the easiest things to do...until you try. We'll help you choose an approach to naming, create a name that says all the right things, and help you with the trademark side of things.
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Nomenclature Some brands only need one name. Others have complex portfolios of products and services that all need their own names. We'll help you and your audiences make sense of it all.
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Tagline From a simple descriptor of what you offer, to an aspirational brand line to inspire for generations to come, we'll help you say a lot in a few short words.
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Manifesto The ultimate fusion of strategy and creative. Capturing your brand blueprint in a short, engaging narrative, whether it's a brand video script, or a cultural boilerplate text, your manifesto is a rallying cry of intent.
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Messaging Building on top-line hero messages to develop a full message house - either as detailed reference content, or ready-to-go copy blocks.
Express
With a background in copywriting and creative direction at some of Australia’s leading advertising agencies, we can directly apply the brand strategy we create together to the end product.
Creative services
- Copywriting
- Concept development
- Scriptwriting
- Advertising campaigns
- Storyboarding
See how we could help bring your brand to life.
Find us at
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Chippendale
The Commons, 20-40 Meagher Street
Sydney, NSW 2008 -
Surry Hills
The Commons, 285a Crown Street
Sydney, NSW 2010