Case Study - With the grain.
A unique blend of Fintech and Agritech, we helped AgriDigital sharpen their proposition, clarify their messaging and develop their new brand to support global expansion.
- Client
- AgriDigital
- Year
- Service
- Brand Strategy
Partnering For Good Design Lab, we conducted founding team interviews and co-created a brand strategy workshop to explore the business, how it works, what it stands for, and how it all fits together.
With a solid understanding of each aspect, we proposed a streamlining of the product portfolio architecture, with simple proposition messaging for each audience.
For the main brand, we developed a compelling narrative around the brand idea ‘With the grain’ telling the story of how AgriDigital supports farming communities to help them grow.
For Good Labs’ visual identity work brought the brand strategy to life, with an earthy colour pallet, authentic illustration and photography style, while the brand voice we developed was rooted in the very Australian personality of ‘the legend across the paddock’.
We worked on
- Brand strategy
- Messaging
- Concept development
- Brand Voice
- Brand architecture